Did the PM ask ministers to Engage with youth on Instagram?

In a strategic push towards modern political outreach, Prime Minister Narendra Modi has instructed his Cabinet ministers to step up their digital presence, particularly on Instagram. During a recent Cabinet meeting, the Prime Minister advised leaders to regularly post interactive content, record short reels, and share everyday stories to establish a direct bond with the country's vibrant youth.

The rationale behind this move centers on adapting to changing media habits. Recognizing that traditional speeches and formal press statements often miss Gen Z and millennial audiences, PM Modi emphasized the need to speak "in their language". By adopting short-format videos, ministers are encouraged to break down policy initiatives, highlight public welfare achievements, and explain complex governance topics in a casual, highly relatable tone.

Beyond engagement, this directive aims to proactively counter online misinformation and keep official narratives fresh and accessible.