MP Tourism bags prestigious Excellence Award

Kolkata: The Madhya Pradesh Tourism Board marked its robust participation at the landmark 69th Convention & Exhibition of the Travel Agents Association of India (TAAI), held at the ITC Royal Bengal, Kolkata. Coinciding with TAAI’s historic 75th anniversary celebrations, the three-day Indian Travel Congress (25–27 October 2026) served as a strategic platform for Madhya Pradesh to engage with over 900 domestic and international travel trade delegates.

Adding a monumental milestone to the occasion, MP Tourism was conferred with a prestigious Excellence Award during the grand anniversary ceremony. The accolade recognises the state’s outstanding contributions to tourism innovation, forward-thinking policies, operational brilliance, and successful execution of major domestic travel trade initiatives. 

Led by Dr. Abhay Arvind Bedekar (IAS), Additional Managing Director of the MPTourism Board (MPTB), the state outlined its roadmap to become a global tourism hub by blending historical heritage with modern experiences. Participating at TAAI’s 75th anniversary convention, MPTB received an Excellence Award for tourism promotion, destination branding, and trade engagement.

MPTB highlighted its Tourism Policy–2025, expansion of rural homestays, and enhanced air mobility via the PM Shri Heli Paryatan Seva.

MPTB showcased major infrastructure, heritage conservation, and hospitality upgrades in Ujjain to prepare for millions of spiritual pilgrims.

To promote, aviation & film tourism, it is collaborating with carriers like Air India, IndiGo, and Thai Airways to boost connectivity to key hubs. Additionally, MP is pitching its shoot-friendly locales, single-window clearances, and subsidies under the Film Tourism Policy-2025. MPTB is partnering with the Ministry of Tourism for safe, transparent bookings.

MPTB delegation emphasized that Kolkata and the broader East India market remain vital source regions for spiritual, wildlife, and heritage tourism. The platform enabled fruitful B2B networking, allowing the board to solidify partnerships with top-tier travel agents, destination management companies, and hospitality stakeholders.